mobe.com Hey, “Income-On-Demand” – I first heard those words in 2009 on one of the first info products I ever bought. It was one of Dan Kennedy’s products, and he was telling the story of how after almost 20 years of marriage, he went through an unexpected divorce. Very quickly, half his assets were gone. But he was able to get it ALL back within 18 months. How? Because he had the best type of asset you can have; you’re own highly responsive list. Out of all the asset classes you could be involved in, your list truly is in a class of its own. Personally I invest in a few different asset classes. I have a decent collection Gold Bullion coins. Some commercial office property… the new MOBE resort in Costa Rica… and a few other pieces of land. I have money in the stock market, mostly in the form of index funds in Australian shares, through Vanguard. Also a decent amount in cash (which earns me practically nothing, yet allows me to take advantage of opportunities fast). But out of all these assets I have, there’s one asset which is worth far, far more. My list. Like Dan says, it allows you create ‘Income-On-Demand.’ You can take 45 minutes to write an email, send it out to your list, and have money show up the same day. Very few asset classes can do that. I certainly can’t do that with my American Eagles. Nor with the index funds, or a piece of land. My advice to you, whether you and I ever do business with each other, is that you start building your own list now. It’s something you should be working at every single day. Each day, be generating more leads. Be nurturing the relationship you have with your list, by sending out useful, interesting sales driven content. As for which platform you build your list on, that’s up to you. I’ve got friends who’ve built a list of followers on Instagram and Snapchat, who bring in sales every day. Some of the more influential ones who’ve built up their audience over a few years are able to make close to a 100k a month. A lot of people will focus on building a list of email addresses. Some, it’s going to physical mailing addresses, using direct mail to do their promos. Others it’s just Facebook fans. Whichever one you choose, make it a goal to continuously be adding other communication channels into the mix so you’re never dependent on any one channel. The last thing you want is for that channel to go down, and for your entire business to be put on hold! (in 2011, the email autoresponder I was using at the time – Infusionsoft – restricted my ability to email my list for 2 weeks, and it cost me close to 50k in lost revenue). First focus on getting the lead through one channel (eg. email addresses through a lead capture page), and then in your follow up invite your audience to add you on the other platforms. You might send them to a Youtube video you made, and at the end of the video you ask them to subscribe. Now you’re building up another list (Youtube subscribers) on another platform. Your business just became more stable. Now you might be thinking, “Matt this all sounds great – but how do I actually build the list in the first place??” Glad you asked. Here’s a quick run down on the essentials: 1. Your Lead Capture Page If you want to build an email list, the first thing you need is a lead capture page—also known as a squeeze page, opt-in page, or a landing page. These all mean the same thing. You can get yours for free at www.LeadPages.net or www.ClickFunnels.com (not affiliate links). Once you have your lead capture page, you’ll need to craft a simple offer to get people to ‘opt in’ – like a free guide, a free video, a free consult, etc. For writing the copy, just look around at what some of the top marketers in your niche are doing. Don’t copy there’s, but you can model the best parts. 2. Get an Email Auto-responder Next, you will need to sign up for an email auto-responder service. This service allows you to store all your prospects’ email addresses, and at one click of a button to email them all at once (the same exact process I’m using now to email you this). People will be clicking on your lead capture page, and some will leave their email address IF they want what you’re offering. So make it as irresistible as possible. Depending on traffic sources, you might expect about a 25% opt-in rate. Each time someone fills out the form, their details go into your email auto-responder database. As for which one you use… there’s a lot of them out